Your newsletter, sent from WrkLst.
Your audience is already in WrkLst.
By artist
The collectors of an artist
Choose an artist when you send, and the newsletter goes to the subscribers who bought from them. The group is worked out from your sales at that moment; nobody keeps a list.
By interest
Everyone interested in an artist
Filter Contacts by interest, artist, waiting list or rating and save the filter as a segment. It is worked out anew at every send, so it is always up to date.
Sending order
Likely buyers first
Readers who bought from the artists in the newsletter, who have an open hold, offer or lead on their work, or a recorded interest in them, receive it first.
Works
Your works, from the inventory
Works go into a newsletter from your inventory, as a grid. Nothing is exported or uploaded a second time.
One system
Nothing to connect
No export, no sync and no second address list in another tool: the newsletter works with the contacts, sales and leads you already keep, and a subscriber’s status shows beside their email address on the contact.
Review
Comments from the team
Comments stay with the newsletter as notes for the team, written in WrkLst or sent as a reply to a test email. Each is marked done or reopened, and the newsletter shows how many are still open.
Built from blocks, with your works in it.
A newsletter is built from blocks — text, pictures, picture with text, a grid of your works, buttons, columns, dividers, your logo and your social links — or started from your own HTML. Begin with a starter for an invitation, an exhibition or a letter, with your last newsletter, or with a template your team saved.
Your logo, typefaces and colours come from Settings › Brand, which your presentations and your website use too; the newsletter can keep its own version of any value. The header and the footer are set once for the account, and WrkLst adds the legal lines below: your company details, the links to your imprint and privacy policy, the preferences and the unsubscribe link.
The design is yours down to the detail: typefaces for headings and text, the colours of text, accent, background, card and top band, buttons, spacing, dividers and the legal lines. A newsletter may differ from the account’s design in any value, and its version can be saved as the account’s design.
Each language has its own subject and text, and readers receive theirs. The preview shows the newsletter as readers will see it, the plain-text version is made for you, and a test goes to your own inbox or to a test group, free of charge. A reply to a test email arrives as a comment beside the newsletter, for the team to work through.
- Blocks
- Works & exhibitions
- Header & footer
- Templates
- Languages
- Your own HTML
- Your design
- Team comments
- Text
- Picture
- Works
- Button
- Columns
- Divider
Gallery Nord
Mary Painter, Tide Notes III, 2026
Mary Painter: Tide Notes
Dear Vera, we would be glad to see you at the opening on 14 May, from 6 pm.
See the worksGallery Nord GmbH · Imprint · Privacy · Manage preferences · Unsubscribe
Sent to the people who agreed.
Audience
Topics and segments
Readers choose among the topics you offer. Segments are for your team only and narrow who a newsletter reaches: a group you keep by hand, a Contacts filter worked out anew at every send, or the collectors of an artist.
Signup
Signup wherever you meet people
A signup page to share as a link, a form for your own website, the newsletter block of your WrkLst website and, if you switch it on, a line with a QR code on your invoices.
Double opt-in
Confirmed by email
Whoever signs up confirms their address first, with a six-digit code typed on the page or a link in the email. A welcome email can follow, once.
Consent
The guestbook, with its reason
Add people by hand or from your contacts, and say why they may receive the newsletter — the line on your guestbook, for example. The wording, the place and the date are kept as proof.
Audience
Readers who are not contacts
A subscriber does not have to be in your address book. Make someone a full contact when the relationship calls for it; their newsletter status then shows beside their email address on the record.
Unsubscribe
Leaving is one click
Every newsletter carries an unsubscribe link and a page where readers manage their topics, in their own language. Whoever left is added again only after agreeing anew.
From your own domain, and the numbers afterwards.
Newsletters go out from an address on a domain of your own, verified once with the records WrkLst shows you; replies may go to any address. A new sending domain starts slowly and speeds up with every email, so that mail services come to trust it, and WrkLst tells you before you send how long the whole audience will take.
Send now or schedule, let chosen segments receive it first, and leave out a topic, a segment or the readers of an earlier newsletter. Readers who bought from the artists in the newsletter, or have an open hold, offer or lead on their work, receive it first. A send in progress can be cancelled, or corrected and continued for everyone it has not reached yet.
The report counts what was handed over and delivered, who unsubscribed and which addresses bounced, and the clicks on every link — people apart from the automated fetches of mail programs and security scanners. Opens are shown as an estimate, and are measured per reader only where the consent says so.
- Your sending domain
- Schedule
- Early access
- Sending order
- Clicks per link
- Unsubscribes & bounces
The numbers
- Handed over
- 2,480
- Planned: 2,480
- Delivered
- 2,451
- Opens (an estimate)
- 1,312
- People who clicked
- 386
- Unsubscribed
- 4
- Bounced
- 7
Clicks per link
| Link | People | Automated |
|---|---|---|
| See the works | 298 | 41 |
| Mary Painter: Tide Notes | 142 | 38 |
| Directions | 57 | 12 |
Opens are an estimate. Clicks are the more reliable sign of interest.
Moving from Mailchimp or MailerLite, step by step.
If Mailchimp or MailerLite is connected to your account, WrkLst counts the emails you sent there in the last twelve months and shows which newsletter plan fits them and what it would cost. A checklist then brings your subscribers over — reviewed by you before anyone is added, with those who unsubscribed or bounced kept as such and never written to — switches the signup on your website and lets you disconnect the old service when you are ready.
Nobody receives an email from an import. And if you prefer to stay with Mailchimp or MailerLite, the integration remains: WrkLst subscribes and unsubscribes your contacts there, from their records.
Priced by the emails you send.
Pay per use
Free to start
The free plan costs nothing by itself: you pay €5* per started 1,000 emails, charged after each billing month.
Plans
Plans from €15* a month
10,000 emails a month for €15*, 25,000 for €35*, 50,000 for €60* and 125,000 for €130* — with further plans up to 1.5 million emails a month. On a yearly subscription from €180* a year.
€2* per 1,000
Beyond your plan
Newsletters always go out: emails beyond your plan cost €2* per started 1,000, on an invoice of their own after the billing month. With overage protection switched on, a newsletter that would pass the plan is not sent instead.
What counts
Emails count, readers do not
Counted are the newsletters and the confirmation, welcome and preference emails your readers receive. Subscribers are never counted, and test emails are free.
Trial
During the trial
Nothing is charged during your trial, and each newsletter can go to up to 250 people.
Cancelling
Yours when you stop
Cancel under Settings › Subscription: sending stops at the end of the period you have paid for, and your audience, newsletters and design stay.